Importance of Online Presence Audit

Have you ever wondered why your customers are not finding your business online? It’s probably because when yours customers are searching for your business online and search engines like Google are displaying your competitors’ business instead of yours. When your competitors businesses are highlighted instead of your business, your potential customers try out competitors products and service. Your direct competitors gain visibility over your business.

The complexity of managing your online presence have skyrocketed and it takes an expert in this field to manage such complex requirements. This is where SEMChampion provides you with technical experts and seamless online presence management while you can focus on your business needs.

What is the Online Presence Audit?

Online Presence Audit (OPA) is the first step in identifying action items so that your customers can find your business online. Our technical experts analyze your business’ online visibility and provides recommendations. This way you know where you need to spend your money for greater online visibility.

How does Online Presence Audit help in overcoming competitions?

Once you have completed an Online Presence Audit, you know what improvements you need to make for greater online visibility. When those improvements are completed by experts, your business information is ranked higher than your competitors, and therefore, customers can see your business information first.

In this process, our team works to find out about your business and analyze why your business is lagging behind the competitors. The process of Online Presence Audit goes as follows:

  • Complete review of your website
  • Analysis of your current search engine optimization
  • Current keywords ranking data
  • Analysis of your content effectiveness
  • Social media presence
  • Online reputation review
  • Competitive landscape
  • Critical website elements to fix (on-page and off-page recommendations)
  • Prioritized action steps
  • Once the audit has been completed, you will be able to identify critical flaws so that proper steps can be taken to grow your business.

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