importance of digital marketing in business

Why Digital Marketing Is Important For Your Business?

In the last decade, the world has shown a shift from analog or traditional systems to digital. More and more people are consuming all of the information online. And we ask why Digital marketing is so important. The advantage of digital marketing is not only for marketers but also for consumers. Businesses know how vital digital channels are today for retaining customers yet they don’t have an integrated plan to grow and engage their audience effectively.

Change and evolution of technology has made the business environment to become more competitive. Either the existing business is going online or beefing up with new digital marketing strategies to level up their game. There are lots of reasons to prove why the use of digital marketing is not only investment but also an effective channel that can help your business to grow. One of the main reasons why digital marketing is taking so much hype is because the internet has enabled the business to interact in real-time. Another reason is that digital marketing is more affordable when compared with traditional marketing. For example, email and social media campaigns can reach a wider audience in real-time then the TV or newspaper advertisement.

Even if your business is thriving in 2020 if you are not following the proper digital marketing techniques then you will miss out on numbers of leads, clients, and money.

Benefits of Digital Marketing at a glance

  • A platform for direct communication between the business and the customer.
  • Increases brand awareness and provide better ROI.
  • Economic
  • With digital marketing, you can ensure that the content viewed by the client is what they want.
  • Provides real-time customer service.
  • Ability to reach a global marketplace
  • The best analysis of customer behavior and engagement.


Customers are online

According to statistical data from 2019, an average internet user has at least 6 social media accounts. 97% of US adults under the age of 65 are on social media once a month. 22% of the world population is on Facebook where 62% are from the US. It is also shown that 76% of Facebook and 50% of Instagram are on it every day.

Your potential customers are online, there’s a good chance that they might be looking for a similar business like yours. If you are not able to grab this opportunity then you are missing out on your customer and they are probably going to choose someone else.

This is how it works nowadays. If someone is interested in some niche in general or if they are curious about a brand, the first thing they will do is search online. They expect to find a website and a social media presence for a brand. They look for reviews so that they can learn what other people are saying about a brand and whether it is a good place for the business or not. The trend nowadays is that, if a customer can’t find you online, they assume that your business is not legitimate.

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Competitors are online

You need to pay attention to what your competitors are doing and learn from it if you want your business to be successful. If you want to beat your competitors you must analyze what they are doing or what worked for them. Therefore, when you grow through them you will get some idea of what is working and what’s not. Fact: If your prospect starts a search with your niche but is able to find your competitor’s business and not your then you can assume that you are not at the level of competition.

Online presence for your customers

There is no doubt that the first place an average customer looks for is online. Whatever the service or product, they are most likely to start their search with Google. If you are not available, you won’t be able to compete. Even if you are available but far behind your competitors then its time for you to learn Search engine optimization strategies that can help you move ahead of your competitors. Once you have the web presence, your business is open even when it’s closed.

Get to know your Audience

With the help of digital marketing, you can get the chance to know your audience. You can find out what they are looking for. You can do this by starting a conversation on your blogs or social media or maybe some sort of survey. In this way, you build your relationship with your customers not as a business but a trusted partner. According to various research, people are more likely to buy from businesses that they have already bought from.

Advanced Analytics

If you think about a TV advertisement, you can determine the best time for the ad to appear. But with digital marketing you can know the following:

  • View on the advertisement.
  • Whether they interacted or not?
  • Did they like?
  • Number of shares
  • Who are your customers?

With the use of Google Analytics, you can track all the information. Or you can use paid tools to get more insight.

How to be Relevant for the customers online?

In order to make your business relevant to each search you need to:

  • Make sure you have a user-friendly website.
  • Invest more in SEO.
  • Have at least one active social media profile.
  • If possible then some paid advertisements on Adwords, Instagram, etc.
  • Reputation management to know what people are talking about your brand.


Digital marketing is important for business for the following:

  • Because Digital marketing levels the online playing field from small to big organizations.
  • Because digital marketing is more cost-effective than traditional marketing.
  • It helps to deliver conversation.
  • It helps to generate more revenues.
  • It facilitates interaction with targeted audiences.
  • It builds brand reputation.
  • It provides better ROI for marketing investment.
  • It helps to earn people’s trust.
  • It ensures online business survival.

Digital Marketing helps to make use of proven strategies and techniques that helps to attract not only traffics – but highly targeted traffics that generates results.

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