If you have stumbled upon the term Local SEO and want to have a basic understanding of what is local SEO, then you have come to the right place.
In 2020, Local search has become one of the most powerful terms which can help all the businesses from small to large scale organization. According to some research, if your business is not optimized for Local Search, you could be missing out 80% of your potential customers. Hence Local SEO is very important for a business to stay in the competition.
To help you know about the Local SEO and how you can use it in the future to optimize your business, we have created a basic guide to keep you engaged with the terms used in it.
By the end of this blog, you will have a basic understanding of what Local SEO is, and how it works.
What is local SEO?
Local SEO is the method of optimizing your website and the properties which can be used for you to be found in a localized search. The most important part of Local Search Engine Optimization is to optimize Google My Business Profile.
After going through many blogs you might have noticed that Local Seach Engine Optimization is focused on Google my business, but there is much more to local SEO than that. The main point to remember is that people search for local businesses using various search engines. It is not always about Google, search engines like Bing, Yelp, Ask, Apple Map are commonly used.
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Whether you’re a local travel tourism company or some stationary or comic book store, this guide is for you!
Before getting started, you should know that more than 60% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
What is the importance of Local SEO in business?
Let’s dive into the benefits of Local SEO:
- Local SEO helps to build online visibility
- Greater local visibility generates more traffic which leads to more sales
- Optimizing your site for local search delivers targeted traffic for relevant search
- Optimization of Google My Business can lead to enhance your Google Maps visibility
Nowadays if a customer wants to buy any products, they won’t be starting their day by visiting stores. It starts with their first search in Google or any other search engine. You have to make sure that the customer’s experience is memorable by making their search easy and convenient. Don’t make them look harder for your business information. If a customer finds it harder to search for the location, contact of the business then they will leave for the alternatives. To make your visitor stay, you have to focus on optimizing every business information. With some research, we have come to know that more than 70% of people say they look up and confirm the location of the business before going to visit the store.
Local SEO allows you to promote your products and services free of cost. All you need to do is start with a strategy like searching for the keywords related to your business. For example Restaurant, Cafe, Workshop, etc. Also, try reverse engineering to understand your customers. Like what would they search if they were searching for your products or services?
Along with the importance, we will be discussing some tips and tricks for local SEO.
Local SEO helps to build online visibility
You might have heard about online business citations while researching how to learn local SEO. An online business citation represents the company name, its physical address, and phone number. This set of information is also known as NAP(Name, Address, Phone Number). Directory listing is a common source of the online citation. Filling up your Facebook page profile information and adding your address and other valuable information is also a local citation. Citations are a crucial part of the local SEO campaign.
Greater local visibility generates more traffic which leads to more sales
For Local SEO optimization, you need to be sure about the following things:
- Make sure that your site has a mobile responsive design
- Improve your page load speed
- Perform SEO for each and every page
- Perform Keyword research so that your content can reflect the exact match to the customer search
- Track and monitor the position so that you can future make adjustments for improvement.
By performing these actions you can improve your local search position and hence grow your online visibility.
Don’t forget to check our other blog like Why digital marketing is important for your business?
Local SEO Ranking Factors
Now let us have some basic insight on how local SEO in google actually works.
Google My Business Profile
According to Moz, #1 ranking factor for ranking in the map pack was the Google My Business Profile. This means for ranking your business in the Map Pack your Google my business profile needs to be on point.
Name, Address, and Phone number citations are another key local SEO ranking factor. Google uses the NAP to confirm that all the business information is correct.
Moz’s study found out that “Review” plays an important role in local SEO ranking factors. According to the study it is seen that. Negative reviews can hurt your GMB profile. And another important point we found is that replying to the reviews, even the negative ones can help your local SEO.
These were some of the basic info you need to get started with local SEO.