Page Load Speed is the amount of time required to load a page completely.
The factor that impacts the page speed varies and can be optimized. Load speed impacts both the visitor as well as the search engine. The probability of users staying on a website with poor site speed is very low. It is seen that faster websites have a better conversion rate.
Why is Page Speed important in SEO?
Page speed is still a greater deal for google. Google announced to use page speed as a ranking factor since 2010. In 2018 with the Speed update, google raised the bar for the importance of page speed in SEO. So, a slow-loading website can hurt your Google ranking.
Page speed is very important for user experience. Page that has longer load time tends to have a higher bounce rate. Which is very bad for the SEO. Longer load time has shown a direct impact on the conversion.
Simply, if a site loads faster, the chances of user remaining in the site is high. This will provide benefits for the website as it can cause a positive impact.
To prove that a faster website creates good user experience, let’s take a simple example,
- If you own a music shop and sell musical instruments online, having fast pages will help your visitors quickly understand what you have to offer.
- With faster page speed a user can quickly navigate through your site for more info on various products. This will increase your total page views per user.
For an e-commerce website page speed should be their top priority.
Ways you can improve your Page Speed
Image on a page usually takes 50 to 80% of the page size on average. You can also carry out simple analysis on your website, you will see that the max size is of images.
Hence it is very crucial to optimize the image.
Additional time is required for the HTTP request-response cycle when the page is redirected to another page.
For example, redirect on your mobile can be, “semchampion.com -> www.semchampion.com ->m.semchampion.com”. Each of these redirects takes time to load. You can reduce redirects by regularly scanning your website for old redirects and remove it, clear out unnecessary plugins, avoid linking to pages with a redirect on it this can cause multiple redirects.
Leverage browser cache
Activating Browser caching allows the browser to store lots of information so that whenever a visitor comes back, the browser doesn’t have to reload the page. If you have the control over the htaccess file you can set up browser caching.
There are many caching plugins or extensions you can use for cache management.
Improve server response time
Finding a more reliable hosting service and optimizing your database is the best way for improving your server response time.
When it comes to hosting according to our experience, you get what you pay for. So choose a dedicated server or upgrade if you have to.
Content distribution networks, also known as CDNs are networks of servers that are used to distribute the load of content to be delivered.
They can help to boost your site loading. It works by figuring out where your visitors are physically located and serve your content resources from the server close to their location.
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