Many newbies consider SEO with lots of activities to perform, but with someone with little knowledge and experience. They know can SEO can be divided into two categories: On-Page SEO and Off-Page SEO. So, what is the difference between On-page and Off-page SEO? To help you learn in’s and out’s of each term, which further can update your current strategy to be up-to-date, here are some of the overview.
Every marketer aware of the SEO landscape for years now knows that Google has made many small and big changes to their search engine algorithms. Most famous like Panda, Penguin, Hummingbird, Pigeon, etc along with numerous updates to those respective algorithms as well. There are SEO Agency in the USA who claim to come up with the best strategy following the restriction given by the algorithms.
As mentioned above, the Search Engine Optimization Strategy can be divided into two categories,
- On-Page SEO
- Off-Page SEO
Both play a very crucial role in your SEO campaign, Simply On-page refers to optimizing parts of your website whereas Off-page focuses on increasing your webpage authority, earning stronger backlinks.
What is On-Page SEO?
Normally the basic search engine optimization tactics you do like optimizing meta description, meta title, alt tags, etc are the foundation for the on-page SEO. Basically in on-page refers to all the measures that can be taken within your website to improve the position in searching ranking. Other actions like improving the content quality, page performance, and content structure also come within the on-page SEO measures.
Keywords are the most important part. Don’t focus on certain keyword density as we used to (No keyword stuffing). But, if your content is focused on a particular keyword then try to relate it by using synonyms instead of repeating. Using the related keywords throughout your page you can avoid keyword stuffing. Nowadays the focus has shifted to the long-tail keywords. Think of your audience and how they might search, and try to create and optimize your content around those keywords.
The title tag refers to the main title of your webpage or the main heading. The page title can be considered the most important on-page search engine optimization factor. Put your targeted keywords in the title tag on each page on your site. Some of the best practices are,
- Try to limit your title tags to 55 to 60 characters
- Don’t stuff your keywords
- Don’t forget to include your brand at the end of your title tag separated by a pipe bar (|). For eg. “Best SEO Agency in the USA | SEM Champion“
Try and keep your descriptions to under 300 characters to ensure your entire description is shown in search results. Meta descriptions are not visible on your web page but will show up under your page title in the organic search results. Your meta description should be around 300 characters, with an absolute maximum of 320.
Alt text can be used to describe or get the information of the image or picture. For image optimization, use alt text that includes the target keyword. An optimized image alt tag should have the target keyword under 15 words. Also, remember to keep the file size to a minimum without hurting user-experience.
Try to include your keywords in the URL if possible. A proper URL structure is very important because it allows the search engines to crawl from page-to-page efficiently. As URL makes navigation easy. Try to label the directories or folders in a way that makes sense for the users. Don’t repeat the keyword in a URL. Also, remember to keep your URL short.
Page Load Speed
Google wants its users the have the best user experience. Therefore optimizing your page load speed can help you rank higher in search results. You can also use Googles PageSpeed Insights to analyze your load speed on both mobile and desktop.
You can optimize your load speed by minifying all the files, image compression, enabling cache, minifying HTTP request, etc.
Google prefers sites that are SSL-enabled ( Secure Sockets Layer ), as this helps to increase your site’s trustworthiness, visibility, and most importantly security. The SSL-enabled site ensures that the information entered is safe and secure.
Internal linking helps the search engines to crawl everything, and also keeps visitors engaged longer.
What is Off-Page SEO?
Where On-page refers to the factors you can control on the website, off-page refers to the ranking factors of the page. For eg Backlinks to your website. Amount of exposure to your brand on social media or any online platforms etc is also considered in off-page SEO. So, off-page optimization consists of the actions performed outside your actual website to improve the organic search ranking.
The number of backlinks especially quality backlinks to your site can be the biggest factor of off-page SEO. More the site linking to your web content more the chances of higher domain authority, which can definitely boost your ranking. Nowadays marketers have started using paid link-building methods but there are many options for you. Organic approaches like guest blogging, contact with other industries from your niche who would be happy to share your content, and much more. Simply thinks your backlinks as election, to win you need votes i.e to get higher in rank you will need to have some quality links.
Your Social media post about your brand can result in click which means more traffic. And if your contents are awesome you might be able to generate some links from your viewers.
Tips and methods for Quality Backlinks
- Try to create awesome content that people would share.
- Social media share so that they generate clicks and views.
- Outreach with the help of email.
- Guest blogging to sites related to your niche.
- Local and niche directory submission.
You can argue which method is the best. Both On-Page SEO and Off-Page are equally important for your ranking. By working on producing quality content supported by high-quality On-Page SEO, you might be able to generate quality links improving your Off-Page SEO, which results in higher Domain Authority.