Have you ever wondered why your customers are not finding your business online? It’s probably because when your customers are searching for your business online and search engines like Google are displaying your competitors’ business instead of yours. When your competitor’s businesses are highlighted instead of your business, your potential customers try out their products and services. Your direct competitors gain visibility over your business.
The complexity of managing your online presence have skyrocketed and it takes an expert in this field to manage such complex requirements. This is where SEM Champion provides you with technical experts and seamless online presence management while you can focus on your business needs.
If you are searching for the best agency to Online presence audit in USA , you have come to the right place. At SEM Champion, we believe that every business is unique in its own way. That’s the reason why we are here to provide the best Online presence audit service in the USA along with our unique and proven strategies.
What is the Online Presence Audit?
Online Presence Audit (OPA) is the first step in identifying action items so that your customers can find your business online. Our technical experts analyze your business’ online visibility and provide recommendations. This way you know where you need to spend your money for greater online visibility.
How does Online Presence Audit help in overcoming competitions?
Once you have completed an Online Presence Audit, you know what improvements you need to make for greater online visibility. When those improvements are completed by experts, your business information is ranked higher than your competitors and therefore, customers can see your business information first.
In this process, our team works to find out about your business and analyze why your business is lagging behind the competitors. The process of Online Presence Audit service that we provide for our customers goes as follows:
1) Complete review of your website
An audit produces a roadmap of your current online exposure. It maneuvers through various Key Performance Indicators (KPI) of a strong online presence like current ranking, keyword relevancy, and a review of your website, social media, and more. This gives you readable data to gauge where you stand among competitors.
2) Analysis of your current search engine optimization
Search engine optimization (SEO) is the process of generating more organic traffic to your website by increasing the quality of the webpage such that search engines like Google and Bing rank them higher. The first strategy of search engine optimization is to understand the audience’s intent and then delivering it the way the search engines can find them.
3) Current keywords ranking data
Using the various analysis tools at our disposal, we create note down the various keywords your business uses and where it ranks on the search engine result pages. Here we get an idea of the areas we can improve in and where we need to focus on.
4) Analysis of your content effectiveness
Quality content is a really effective medium to build relevance and authority in today’s digital world. Is the Call To Action (CTA) effective and manages to capture the audience’s attention? Is there enough content on the homepage (300-400 recommended)? Is there an opportunity to blog and create relevant and meaningful content?
5) Social media presence
Social media has had a tremendous impact on how clients and businesses have interacted in the past few years. At this stage, we focus on the status of your social media page in terms of branding, audience engagement, and activity. Are you present on all social channels relevant to your business? Does your websites feature all your social media icons?
6) Online reputation review
Managing a strong and positive online reputation helps to build credibility among existing and new customers. Your online reputation stems from reviews and ratings provided by users on your social media profiles like Facebook, LinkedIn, Twitter, Instagram, etc or from directory listings like google, bing, yelp, etc.
7) Competitive landscape
You can get an idea of what keywords our competitors rank high in, where their most profitable backlinks are coming from and what market they are trying to dominate.
8) Critical website elements to fix (on-page and off-page recommendations)
The first strategy of search engine optimization is to understand the audience’s intent and then delivering it the way the search engines can find them. The rank of a website is greatly affected by the on-page elements of that website and as such, it is something that cannot be ignored. The primary goal of On-page SEO is to make it easier for the search engines and users to understand what your website is ultimately about.
Off-page elements are the sum total of actions taken outside of your own website that impacts your ranking within the search pages.
9) Prioritized action steps
Once the audit has been completed, you will be able to identify critical flaws so that proper steps can be taken to grow your business. Our experts will combine all the findings and prepare a prioritized action step plan to help take your business to new heights.
Ready to Get Started?
Let us put our years of expertise on the line to audit your online presence and show you how to get better results from your marketing efforts. Get your’s done today from one of the best Online Presence Audit in USA today or get started with a free SEO Consultation for your business.